We approach things differently.
We build your business, your brand, and your team.
We are pioneers.
The RainPath® Approach
RainPath works with owners and executives to grow successful enterprises.
We have a deep background in the food industry yet our skills and experience are transcendent and have added immense value to non-food businesses.
We don’t think outside the box because we don’t see the box. We see things differently. RainPath is not a conventional consulting firm, though we provide expert advice to clients. We are not a traditional broker, yet business development is a towering competency of ours.
A CEO of a leading company said this: “RainPath is the smart phone of external resources for the food industry today. It’s a hugely proficient ‘consulterage’ that adds enormous value”. Call or email today to discuss what we can accomplish together.
RainPath: Business and Brand Pioneers®
What We Do
It’s all about growth: new products, new markets and expansion with existing customers.
Planning & Execution.
A business plan is created that addresses your vision and aspirations. It will include execution elements and ongoing progress assessments to ensure your team stays on the smart path.
Brand Management and Development.
RainPath has extensive experience, and success, in brand creation and management. We have worked with clients that had a terrific logo but not a powerful brand.
Team Optimization and Development.
A terrific product or service cannot overcome a weak or ineffective team.
What People Are Saying
After many years in business, it’s easy to spot a great leader. Bill Finnegan combines the rare qualities of creative out-of-the-box thinking with years of market & brand experience, foresight & high energy, all of which are sure to bring his clients immense value. His vast contacts in the food industry and networking skills put him in the ideal position to create strategic alliances that might not otherwise happen. Bill is a true brand pioneer that can help move your business forward.Dr. Victoria Scarborough, Director External Technology Global Resource Team The Sherwin-Williams Company
For 10 years I had the privilege to work with Bill Finnegan. Bill was the President of the company that I worked for as Director of Plant Maintenance. One of Bill's countless responsibilities, and his direct efforts, was to guide, inspire, lead and mentor a team of sales professionals. Under his tenure our company sales went through the roof (double digit growth over 10 years) due in large part to Bill's strong sense of ownership, excellent people skills, and "best in class" mentality. Bill is a world-class professional and very good human being.Michael E. Marchand Automation Technician, ALCOA
Bill Finnegan is a true down to earth professional who consistently drives results with a commitment to excellence. What sets Bill apart is his commitment to the personal aspect of doing business with his integrity and honesty. I am proud to call Bill my colleague and friend.Michael Thomas, Operations Director Advancing Eco Agriculture
I have known Bill Finnegan for thirty years. Bill is the genuine article rain maker. Whether it was creating customer relationships for Kraft, Keebler, or Reser’s, or leading the development of More Than Gourmet the guy knows how to fit organizational capabilities to market opportunities at a profit like nobody I know. I would recommend him to any food/B2B marketer interested in results.Eric Sullivan, President Mosaic Strategic
I had the privilege of working with Bill Finnegan while he was president of More Than Gourmet. Bill’s vision, leadership, and creativity helped MTG achieve significant growth during his tenure there. Bill has impressive business instincts, the courage of his convictions, and a willingness to take calculated risks to achieve bold growth objectives. During his 35 years in the food industry, Bill cultivated strong relationships with a multitude of influential customers in the Retail, Foodservice, and Industrial market segments. These customer bonds will no doubt be a valuable asset in his future business ventures. I feel fortunate to have had the opportunity to observe, and learn from Bill during the 6 years that we worked together at MTG.Barry Donovan, Director of Foodservice
As a board member of MTG representing 50% of ownership, I spent a lot of time with Bill at board meetings and beyond. I would say without question that Bill was the MVP of the senior leadership team at MTG. He is a very smart, thoughtful, creative and dedicated leader, who was very well liked and respected by all MTG employees and customers. He played an instrumental role in dramatically increasing More Than Gourmet’s sales and profits during his tenure I would welcome the opportunity to work with Bill again in the future!Gary Leff, CEO Laredo Hospitality Ventures
Bill is a friend and a mentor for the past 30+ years. Bill has exceeded expectations in every company/venture that he has been involved in. Why? He is dedicated, passionate, and most importantly cares about his people!! Bill gets RESULTS!!!JT Reis, Vice President Sales Bioscience
Plain and simple, Bill has the drive and creativity to build a business and a brand—I have witnessed this first-hand over the last 10 years. The depth and breadth of his experience across all channels and his professional relationships are truly amazing. He's a polished leader, a wise teacher, and a great guy.Kyle Kuta, Director Development and Quality More Than Gourmet
You are a rock star. It has been a privilege working with you. I appreciate your strategic approach to business challenges. Thank you also for your professionalism and true commitment to your clients and their brands. I would have no hesitation acting as a professional reference on your behalf to your potential clients.
Thank you for your support of Toosum. Peter Guyer, Founder & CEO, Toosum Healthy Foods
The Rain Maker
President & Founder of RainPath®. You may be familiar with his extensive body of work. Bill pioneers successful, thought provoking, and innovative brand and business initiatives that produce results. He is known in the food industry for his integrity, business development skills and his capacity to build enduring relationships. Bill has a genuine passion for his work and it shows.
Bill is a fun-loving guy with a great sense of humor. Outside of work, his passion extends to family, his love of good food, and of course, his ever-humbling golf game.
"Bill Finnegan combines a wide spectrum of business acumen and experience that produces incredible results for those with whom he partners. Some specifics:Vic Pergola, Managing Principal, Grolistic, GrowthPointe, Decision Point and Point Vierge Services
Bill moves expertly and gracefully within the deeply complex world of marketing and selling. He spans the entire discipline with deep knowledge born of experience and sharp mental acuity. He is instinctive about products and channels of distributions and possesses a genius for moving products into the marketplace.
Bill is beloved by his clients who trust him implicitly and simply want to do business with him. He is passionate about relationships and knows that trust is coin of the realm in business. His network and relationships are vast and deep. He wants to hear your story; and he has a few of his own. His connective tissue bespeaks a largeness of soul.
Bill knows the cracks and crevices within the marketplace and where the opportunities exist. His market savvy is second to none and he knows how products and services move within a dynamic environment. He is unafraid to start from zero and knows how to accelerate.
Energy and Passion:
There is no problem too difficult to solve; he has extraordinary care for clients and knows how to work. He works from within himself exhibiting a core of resilience and energy that staggers younger executives; he also works from outside of himself with a full understanding of client needs. He is a servant leader; he is a mensch.
Summary: Bill already is what he has dreamed of becoming. The only question is; why aren’t you with him?"
There is the saying that “we’re known by the company we keep”, and RainPath is proud to keep company with our affiliated resources that support us and can (or do) support our clients. View our Affiliated Resources.
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